Karl Strauss Grows Hoppyalis 55 Percent,
Hires Industry Veteran To Lead Sales Team;
Adds 20,000 Sq. Ft. Of Warehouse Space To Meet Demand
San Diego, CA — November 1, 2018 Despite softness in the beer category and the craft beer segment, Karl Strauss Brewing Company has grown off-premise dollar sales by 12.3% in Southern California through the first 3 quarters of 2019. KARL’s growth is being fueled by explosive growth for Aurora Hoppyalis, which is up 55% year to date, and Red Trolley, which is up 5% year to date. KARL’s dollar sales rate of velocity is up 14.4% year to date, meaning more people are pulling KARL beers off of retail store shelves more frequently than they were a year ago.
To help drive continued sales growth, Karl Strauss recently hired industry veteran Chad Heath to lead the brewery’s Sales team. Heath brings more than 10 years of craft beer sales leadership experience to KARL.
To meet growing demand, Karl Strauss recently signed a long-term lease for 20,000 square feet of additional warehouse space next to the main brewery on Santa Fe Street in Pacific Beach, San Diego. This space includes a 6,200 square foot cold box and significant dry goods storage to meet growing market demand for Karl Strauss and the brewery partners they distribute on-premise.
To learn more about Karl Strauss, visit www.karlstrauss.com.
Source: IRI, Southern California, Grocery Channel, Year To Date Ending September 30, 2018
About Karl Strauss Brewing Company
Karl Strauss Brewing Company has been proudly independent since 1989, pioneering the craft beer scene with innovative beer releases like Aurora Hoppyalis IPA, Queen of Tarts Dark Sour, and Wreck Alley Imperial Stout. The brewery has won 110 medals since 2009 and was honored with the “Mid-Size Brewing Company of the Year” award at the Great American Beer Festival in 2016. For more information, visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.
Mark Weslar: firstname.lastname@example.org