Karl Strauss and Amplified Ale Works Collaborate to Improve their Community from Inside the Bars of Pacific Beach

Media Contacts:
Kiersten Winant
Phone: 619.396.5105


Karl Strauss and Amplified Ale Works Collaborate to Improve their Community from Inside the Bars of Pacific Beach

San Diego, CA — March 2nd, 2016 Two local Pacific Beach breweries, Karl Strauss Brewing Company and Amplified Ale Works, have teamed up to brew something special for their neighborhood. The team of brewers just released the second installment of Pathway Ale, an on-going collaboration series to help raise funding for local community project, PB Pathways.

The project is organized by “beautifulPB” a public non-profit charity focused on creating a sustainable and more beautiful Pacific Beach. The goal of the PB Pathways project is to build a network of safe neighborhood routes encouraging people to walk, bike, or skate to their destinations; ultimately making PB a safer and friendlier place for pedestrians, bicyclists, and skaters.

While brainstorming ways to raise funding for the project, Alex Pierson, co-owner of Amplified Ale Works and current board member of beautifulPB, discussed the idea of brewing a beer. “We realized this could provide both needed funds and also create greater awareness of beautifulPB’s efforts in the community, and the PB Pathways specifically, by taking the story into the bars and restaurants locals frequent the most,” says Pierson.

Amplified Ale Works turned to their friends and neighbors at Karl Strauss Brewing Company, who operates their main production brewery in PB and has a long history of supporting the local community, to suggest a collaborative effort between the two breweries. They jumped on board with the idea and the team decided to turn the project into an ongoing series with rotating beer styles that change throughout the seasons to keep the community looking forward to each new, fresh creation.

The first release of Pathway Ale was a Belgian Witbier dry-hopped with Mosaic. This second and current installment is a Red IPA with vibrant flavors and aromas of citrus and tropical fruit undertones.

“We want to brew a variety of beer styles that are fun to make, appeal to PB beer drinkers, and ultimately raise money for this awesome project. The current batch of this Pathway Ale (Red IPA) has been wildly popular. We sold through the first brew within days and we have bars anxiously waiting for more. We are flattered and humbled and we look forward to sharing another brew with the fine folks of PB.” –Karl Strauss Brewmaster Paul Segura

Pathway Ale will be pouring at the Karl Strauss Tasting Room, Amplified Ale Works, and select bars throughout Pacific Beach. For every pint of Pathway Ale sold, 50 cents will go to beautifulPB to expand Phase 2 of the PB Pathways.

To learn more about beautifulPB and the PB Pathways Project visit www.beautifulpb.com. To learn more about the current installment of Pathway Ale, visit www.karlstrauss.com/beer.

Beer Stats:
7.0% ABV 50 IBU 30 SRM

About Karl Strauss Brewing Company
Karl Strauss Brewing Company has pioneered the San Diego beer scene since 1989 with innovative beer releases like Aurora Hoppyalis IPA, Mosaic Session IPA, Two Tortugas Belgian Quad, and Wreck Alley Imperial Stout. The brewery has won over 80 medals since 2009 and its Red Trolley Ale is one of the most award-winning beers in the world. The company is currently ranked #45 on the list of the country’s top craft breweries with sole distribution in California. For more information visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.