It always amazes me when a seemingly straightforward story takes on new life and becomes entirely more meaningful once we take the time to look beyond the surface. Such was the case with our Pro-Am winner, Tim Taylor, and the tale of how his chance visit to a Karl Strauss restaurant saw him go from casual home brewer to having his creation judged on one the largest competitive beer stages in the world, and the near tragedy that weighed heavy on his heart throughout.
Here at KARL, August has been declared an unofficial beer education month around the office. Each week during our round table meetings we have been enjoying a plethora of exciting beers and inviting employee’s to host their own beer and food pairings (which has lead to a full-on war of delicious one-upping). Our Friday growler fill codes all feature authors whose work takes a casual love of brew beyond the basics and expands the devotee’s understanding of the science behind the brewing process as well as the fundamentals of how our taste profiles react to the many varied styles of beer.
That being the case, a point of pride for our team is that we have a number of Certified Cicerones on board to help educate and answer any questions that arise regarding styles, glassware, pairings, etc.
Cicerone? What the heck is a cicerone, you ask?
Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4th 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen.
International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize craft beer’s social voice.
#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is opportunity for breweries, bloggers, businesses and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend!
Tips on How to Take Part:
1. Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex: An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at http://www.ratebeer.com.
2. On August 4th, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Yelp, Untappd or any other social media site.
3. See what other people are saying by searching “#IPADay” on Google, search.twitter.com, et cetera…
4. Track down your favorite IPA’s, ones you’ve been meaning to try, and ones you’ve never heard of; share them with friends and share your thoughts with the world.
5. Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.
About International #IPADAY
Founded in 2011 by beer evangelists and social media personalities Ashley V Routson and Ryan A Ross, International #IPADay is the largest grassroots social media-based celebration of craft beer. The goal of #IPADay is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere.