Hi there, I’m Alyssa and I am the Marketing Programs Coordinator here at Karl Strauss. I recently had the pleasure of attending the Great American Beer Festival in Denver with the KARL team. The Great American Beer Festival is the largest collection of U.S. craft beer served and judged anywhere in the world. Medals awarded here are among the most coveted in the industry and this year there were 4,809 beers from 732 different breweries being tasted, judged and displayed. It was my first trip to GABF, so I had A LOT of tasting to do.
It always amazes me when a seemingly straightforward story takes on new life and becomes entirely more meaningful once we take the time to look beyond the surface. Such was the case with our Pro-Am winner, Tim Taylor, and the tale of how his chance visit to a Karl Strauss restaurant saw him go from casual home brewer to having his creation judged on one the largest competitive beer stages in the world, and the near tragedy that weighed heavy on his heart throughout.
Here at KARL, August has been declared an unofficial beer education month around the office. Each week during our round table meetings we have been enjoying a plethora of exciting beers and inviting employee’s to host their own beer and food pairings (which has lead to a full-on war of delicious one-upping). Our Friday growler fill codes all feature authors whose work takes a casual love of brew beyond the basics and expands the devotee’s understanding of the science behind the brewing process as well as the fundamentals of how our taste profiles react to the many varied styles of beer.
That being the case, a point of pride for our team is that we have a number of Certified Cicerones on board to help educate and answer any questions that arise regarding styles, glassware, pairings, etc.
Cicerone? What the heck is a cicerone, you ask?
As the days until we open the doors on our brand new tasting room dwindle down we are ready to begin sharing our excitement. Part of what makes this project so special for us, and by extension, for you, is that we have agonized over each detail to ensure that we can provide you with more than simply a place to enjoy our award-winning beers. We’ve taken every step to create a one-of-a-kind beer destination in the Pacific Beach neighborhood that will be a home for craft beer fans and a meeting place for friends to enjoy a great conversation over a tasty pint for years to come.