Back to Press

Press Release March 2014

Contact: Melody Daversa
Karl Strauss Brewing Company
melody@karlstrauss.com

FOR IMMEDIATE RELEASE

Belfast Sees Karl Strauss as the Pot of Gold at the End of the Rainbow

San Diego, CA – March 17, 2014

It seems the luck of the Irish might extend beyond the pond, as Karl Strauss Brewing Company explores opening a new brewing site in Belfast, Northern Ireland. Right on the heels of an international collaboration with Australian brewery, Gage Roads, Karl Strauss was contacted by the East Belfast Partnership (EBP), a regeneration company with responsibility for coordinating the social, physical, economic and cultural regeneration of the east of the city, seeking a craft brewing partner to help revitalize the city. “There is no microbrewery operating in Belfast city. We like the idea of having such a business in our area and feel it will add to the mix of businesses we are trying to attract, especially if it has an associated brewpub, restaurant, craft beer retail, or engaging visitor experience,” says Maurice Kinkead, Chief Executive, East Belfast Partnership.

At this time, the partnership is still being explored, but Karl Strauss Brewing Company is excited by the prospect. “We are passionate about our beers and we won’t enter into anything lightly,” says Matt Rattner, President and Cofounder, Karl Strauss Brewing Company. “It’s just amazing to see how far the San Diego craft beer scene has come since we kicked things off 25 years ago. Our city is now internationally recognized and other countries are looking to San Diego for innovation and our unique take on styles.”

After researching potential partnerships, the EBP decided an American craft brewery would draw the most local appeal. “American craft beer is on fire and San Diego specifically has gained international recognition for its innovation, collaboration and unique perspective,” says Rattner. Today, Karl Strauss has gained international recognition winning 54 medals in three years, including top honors for its award-winning Red Trolley Ale and pioneering offerings like Big Barrel Double IPA and Wreck Alley Imperial Stout.

For more information about the Karl Strauss, visit www.karlstrauss.com. Share it. Cheers.

###
About Karl Strauss Brewing Company
Karl Strauss Brewing Company has pioneered the San Diego beer scene since 1989 with innovative beer releases like Big Barrel IIPA and Wreck Alley Imperial Stout. The brewery has won 54 medals over the past three years and its Red Trolley Ale is one of the most award winning beers in the world. The company is currently ranked #39 on the list of the country’s top craft breweries with sole distribution in California. 2014 is on pace to be another exciting year of double-digit sales growth, with the main brewery tasting room and new brewery restaurant in Temecula now open. For more information visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.

PR Contact:
Melody Daversa
PR Manager
melody.daversa@karlstrauss.com