
Posted
– Los Angeles
The Brewery Field Representative is responsible for selling, delivering, and merchandising Karl Strauss beer to existing off/on-premise accounts in his/her defined territory. This is a great opportunity for someone looking to break into the beer industry with a growing craft brewery.
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Essential Functions & Duties
- Increases market share of Karl Strauss beers through off premise distributor.
- Aggressively pursues new accounts, while building relationships with existing account base.
- Develops expert beer knowledge and understanding of the Karl Strauss portfolio of beers.
- Manages his/her individual time and activities to maximize sales volume within distributor defined sales territory.
- Maintains expense planning to achieve maximum return on investment.
- Conducts targeted tasting and account staff education sessions with key accounts and distributor.
- Acts as coach to all distributor representatives working for our distributors and KSBC in all regions, motivating them to achieve Karl Strauss sales goals.
- Schedules and hosts team sales meetings, training sessions, and brewery tours.
- Assists DSM with the preparation of accurate monthly and weekly depletion, goal, activity, inventory, and POS reports.
- Communicates activity reports to distributor, it's representatives, as well as internal management.
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Sales Force Management
- Provides leadership, management and coaching to motivate the distributor sales team
- Ensures the distributor's representatives maintain an unrivaled level of enthusiasm and support for the Karl Strauss brands
- Develops and maintains professional relationships with distributor management and sales force.
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Account Management
- Builds displays and merchandises for high volume key accounts.
- Calls on local buyers, decision makers, and key account managers on a consistent basis, building a strong relationship with customers, and networking within the field.
- Working with specific accounts, audits distributor activities, and attends meetings with local decision makers.
- Creates and maintains a regular schedule of distributor ride-alongs.
- Coordinates and works special events and promotions as assigned throughout the year.
Click below to download
an application in PDF format.
English Version
Spanish Version





