Contact: Melody Daversa
Karl Strauss Brewing Company
FOR IMMEDIATE RELEASE
Happy 100th to San Diego’s Godfather of Beer
San Diego, CA –
He was born in a brewery in Minden, Germany, studied brewing at Weihenstephan University, worked for Pabst for 44 years, but is most remembered for his unwavering commitment to quality that helped lay a foundation for San Diego as a leading craft beer destination. To pay homage to the man who wrote the recipe and inspired a local craft beer movement, the company redesigned the Amber packaging featuring a hand-sketched image of Karl from his younger days.
Karl Strauss Amber is a best-in-class representation of a San Diego session beer brewed with a blend of toasty Munich and sweet caramel malts. Citrusy Cascade hops balance out the beer for a smooth, crisp finish. Karl Strauss Amber is packed with rich flavors but its moderate alcohol makes it a great beer for celebrating life’s everyday occasions—just the way Karl intended. “Karl Strauss Amber is still one of my favorite beers. It has a bready, caramel flavor that’s easy on the palate and pairs well with a ton of foods,” says Paul Segura, Karl Strauss Brewmaster. “Every time I drink a pint, I toast Karl.”
Karl Strauss Amber is a highly decorated beer, taking home triple silvers at the 2012 San Diego International Beer Competition, Los Angeles Commercial Beer Competition, and California State Fair. Draft Magazine also rated “this pristine amber” a 96/100. Karl Strauss Amber will be available on draft and in 6-packs across California beginning early September. For more information and to watch a video tribute to Karl, visit www.karlstrauss.com. Share it. Cheers [to the godfather of beer].
Karl Strauss Amber Stats:
Karl spent his life making beer. He believed that behind every beer recipe was an inspiration, and behind every pint was a story waiting to be told. Karl Strauss Amber was his story, a story that challenged and inspired a new generation of brewers. Today we brew our own stories, while raising a pint to the man and the beer that started it all.
About Karl Strauss Brewing Company
Since 1989, Karl Strauss Brewing Company has pioneered the local beer scene in San Diego. 23 years later, the company continues to brew an innovative line-up of award-winning beers ranging from longtime favorites like Red Trolley Ale to new releases like Wreck Alley Imperial Stout. In 2011, the company brewed 40,000 barrels and ranked #44 on the list of the country’s top craft breweries. To keep up with double-digit sales growth, the company is adding capacity to its brewery, expanding distribution throughout California, opening a new brewery restaurant, and breaking ground on an extensive brewery renovation. For more information visit www.karlstrauss.com or call the brewery at (858) 273-2739. Follow us on twitter and become a fan on facebook. Share it. Cheers.